AppChoices

Control interest-based advertising on apps on your mobile device.

Category	Price	Seller	Device
Utilities	Free	Committee for Digital Advertising and Marketing Accountability	iPhone, iPad, iPod

AppChoices gives you transparency with more than 30 participating companies (and counting), and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click.

Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out with a particular company, simply set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device.

When it comes to ads in your apps based on your interests, it’s your choice.

AppChoices ahora también está disponible en español. Solo establece la configuración al idioma español.

You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting www.aboutads.info/enforcement.
V 1.3.2

Reviews

Not functional
brandonc617

The app tells you to tap an “opt out of all” button that does not appear/is broken, making the app useless.

Plain doesn’t work
nardinetmjt

The app opens and shows lists of ad companies but all controls for opting out are grayed out.

Non functional trickery
Brian_inLAW

Does not work loops indefinitely not clear or easy. Intended to disguise choices and obviate entire advertise purposes. We need strong federal privacy regulations now! This industry cannot be trusted to self regulate

App doesn’t work since last update
pirate & wench

No longer working since last update

Ditto to { BATMAN }’s review of 3 yrs ago; Doesn’t Work!
jeffreytstarr

When I opened the app and followed what seemed intuitive to opt out of one or all advertisers, I didn’t receive any feedback indicating the settings changed. At that point I (foolishly?) decided to read the instructions. It instructs to “simply move the switch from On to Off next to the advertising company you wish to opt out.” In my case, tapping the “digital switch” changes selection from On to Send, but nothing ever activates or verified anything being Sent. I then went to the Reviews to see if I am the only one having this issue, which would indicate to me that the problem is me and not with the app. I came upon a review written 3 yrs ago by {BATMAN} in which he writes, “...when you view the list of ad companies, and try and follow the instructions to opt out, the opt out button doesn't work. It just does nothing.” That states perfectly, my experience today as well. So much has changed in this world over the past 3 years, but this app becoming functional is not one of them.

Unclear, Confusing, Incorrect Instructions
PhotoRuss

The app provides in-app instructions which cannot be followed: it says to make certain selections which are not available. I found the app baffling and totally unusable. Don't waste your time with it.

Frustrating
Lucybusmc

I downloaded this app to opt out of targeted advertising. There are two lists available: one for CCPA advertisers and another called IBA providers. If your outside CA, the CCPA is irrelevant, so I understand, which is my case. So, the IBA is the list I care about. Both list of advertisers popped up just fine and I see very clearly those voyeurs jacking my info on the DL and bombing me relentlessly me with their crap. However, while I can see them, I can do nothing about it. The supposed option to turn them “off” is a myth. Clicking the “on” option merely takes me to a page that provides the miscreants website and company info. So, basically, I get to opt out of nothing.

This app doesn’t work as advertised
lexpost

When I tap on a company’s status to turn it off, I don’t get a choice, just a brief description of the company and a web address. So, I guess I have to to each of the company’s website to opt out of advertising I never asked for and don’t want? The app doesn’t seem to have much of a reason to exist.

Don’t waste your time
Teristr

Got this because Weather Channel sauce to get it (wanted to stop all the gross fake health ads that keep popping up). Worthless app. Won’t let you do anything.