Poor Product Design – Zipcar: cars on-demand Review

The redesign seems to have diverged from notion that form follows function. Misstep 1: most people are near their home when want to use a car, why did you remove home location? As with most services this is a standard Lyft, Uber, Gmaps, etc. Misstep 2: The search results defaults to a carousel view of the results instead of a list view, this seems poor design decision, for several reasons. Misstep 3: Upon making the reservation the page loads and gives priority to a stock photo image of a car that has no bearing to the one you are renting, but the license plate number is very relevant but it’s in small font...thoughtfulness has departed this app.
Review by ssshould on Zipcar: cars on-demand.