Cool service - tricky advertising – Blade Review

Blade is running ads on TikTok that advertise their flights from Manhattan to NYC airports as “less than an Uber” and “less than a cab”. What they WANT you to think is “less money? Oh sure, I’ll download”. It’s a tricky play on words, as it’s less TIME and not less MONEY. A seat on a flight on a weekday between 7am-7pm is $195. Any other time or day is $1,500+. That doesn’t include extra luggage. I think this is a GREAT idea, but marketing needs to be more up-front about the cost or customers like me feel slightly deceived.
Review by nycappreview on Blade.

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