Cool service - tricky advertising – Blade Review
Blade is running ads on TikTok that advertise their flights from Manhattan to NYC airports as “less than an Uber” and “less than a cab”.
What they WANT you to think is “less money? Oh sure, I’ll download”. It’s a tricky play on words, as it’s less TIME and not less MONEY.
A seat on a flight on a weekday between 7am-7pm is $195. Any other time or day is $1,500+.
That doesn’t include extra luggage.
I think this is a GREAT idea, but marketing needs to be more up-front about the cost or customers like me feel slightly deceived.
Review by nycappreview on
Blade.