Bait & Switch or Glitch – Blinkist: Big Ideas in 15 Min Review

A friend sent me a link to a book last night by email. When I clicked on the link, Blink offered $99 ($8.34 monthly) for a one year subscription after a free 7-day trial. It was late and I didn’t pull the trigger. I went back to the link this morning and it had $8.34 per month crossed out and $6.67 per month in its place. (Good marketing!) I thought, “what the heck?” And pulled the trigger. After putting in my credit card info, it offered me an option to “to continue in the browser or download the app.” Having just paid, I downloaded the app, at which point it offered me the $99 deal with no reference to the discount through the Apple App Store. Either the company has technology problems or ethical problems. I’m guessing the former, since angering new customers is never a good policy.
Review by gromit t on Blinkist: Big Ideas in 15 Min.

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