Why limit the app to just HOV3? – NC Quick Pass HOV Review

NC would be smart to make this into an app that does let you manage your Quick Pass account. Why they would only put the effort into making this an HOV3-centric app while keeping the Quick Pass management on a mobile website (with no app) is baffling. I’d like an answer on why we can’t have everything within 1 single app.
Review by Machineiac on NC Quick Pass HOV.