Great tech intro, but needs scaling – Amazon Go Review

Went to the store in Chicago. Wanted to give it a try by buying breakfast. The app is REALLY well designed and provides a simple scan and pocket experience. The stores however are only marginal. The fresh food is poorly packaged and looks meager. It’s fairly priced for its location given that a breakfast across the street is twice as much. I also didn’t see anywhere to heat up the hot meals. People in the financial district are looking for food to eat now. I ended up getting a yogurt and a drink for $8. I’m looking forward to this experience for full sized stores like Aldi because there is just not much there. It’s currently more like a cafe without the coffee.
Review by AgentG91 on Amazon Go.

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