If the app won't work... – B&H Kids AR Review

Don't point your camera at the image on the corner of the page (like a QR code). Your camera needs the entire page in the screen for the app to work. Took too long to figure that out, but there ya go. Hope it helps others. My kids like the pop-up pictures, although the novelty of it quickly wore off. Fortunately there are many other great features in this bible to hold their attention.
Review by D-MR on B&H Kids AR.