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It's Playing

Every video, no conversions, pure entertainment. Direct cloud and local network media streaming, anywhere you are.
Category Price Seller Device
Photo & Video Free Addition, Lda iPhone, iPad, iPod

Featured in Wired, Gizmodo, Cult of Mac, TUAW with brand new features in each update.

• Spotlight
· Licensed Dolby Digital and Dolby Digital Plus (Enhanced AC-3) (Pro);
· High performance playback, up to 1080p;
· Direct subtitle search and download;
· TV-Out and Air Play;
· Easy gestures, including pintch-to-zoom.

• Formats
· Video playback for MP4, MOV, MKV, AVI, WMV, VOB, RMVB;
· Audio playback for MP3, M4A, WMA, OGG, FLAC;
· Consult the detailed format list on our website.

• Cloud
· PUT.IO® enables background downloading and cloud hosting (Pro);
· Facebook® browse, watch or download your friends liked, commented or shared videos (Pro);
· Dropbox® one click access to over-the-air movie playback;
· OneDrive, Google Drive one click access to over-the-air movie playback (Pro);
· Youtube® video playback (Pro);
· HTTP media file playback (Pro);
· and It's playing videos cloud channel.

• Network
· Access Macs, NAS (network disks), Windows, Ubuntu, Airport disks, etc;
· Native support for SanDisk Connect™ Wireless Media Drive (Pro);
· Native support for SanDisk Connect™ Wireless Flash Drive (Pro);
· Native support for SanDisk iXpand™ Flash Drive (Pro);
· Native support for Maxell Airstash® (Pro);
· Native support for Seagate Satellite™ (Pro);
· Native support for iUSBport Mini (Pro);
· It's playing Desktop Helper is the easiest path to stream from your media library.

• Playback
· Background playback and earbud controls;
· Auto-advance/playlist within folders;
· Auto-repeat mode;
· Audio gain;
· Playback speed, from 1/8x to 8x adjustments;

• Video forensics
· Frame by Frame video image navigation;
· Photographic pintch-to-zoom gestures;
· Image contrast, brightness and saturation adjustments;

• International features
· multi language audio tracks;
· multi channel audio support;
· fetch subtitles for any movie with one tap; backed by OpenSubtitles.org.

• Files management
· user friendly, cut, copy, paste & rename controls;
· you can also choose to store files in a secured private folder.

(Pro) Only available in Pro In-app purchase.

(*) It's playing aims at handling every video from anything around your iPhone/iPod/iPad. You'll always be able to find videos that surpass your devices processing capabilities or which are encoded in unsupported audio or video formats.

(**) DTS playback is currently unavailable, check our website for updates or use the helper app.

•• Check out http://itsplayingapp.com for demonstration videos and detailed information ••

Contact us at [email protected]

Reviews

Better alternative apps are AVPlayer for local, Zsun for streaming.
errinnirre

Actually I've already got AVPlayer for local media and Zsun for streaming media for watching movies on my iPhone but recently I just bought Sandisk Wireless drive to store more movies. Sandisk app suggested me to buy "It's Playing Pro" in order to watch movies so I gave it a try but very disappoint with the quality of this app. With the same video file AVplayer has mire function to use and Zsun can stream video nearly flawless. It's Playing Pro is lacked of many function and always keep buffering that make me can't watch the movie at all.


Good media center
ChrisE1G

I like this one. It streams any* format over my local network to my iDevice without any issues at all. It remember where you stopped watching. Supports subtitles and downloading. *It doesn't support DTS (yet at least). Another thing that would be an awesome bonus is if it could browse within zip archives for sub titles (locally and on local networks) etc. Just like xbmc/Kodi. When it can do that, it's a 5 star app in my book (despite not being to handle DTS yet). Please implement a good subtitle browser :)


Need update
Mr. YY

Its been a year. Pls update your app


Best Media Player
ilearning

It's playing Pro is hands down the best media player I've ever used. Particularly like the player controls and ability to use hardware decoder ?


Awesome App
Hopegoose

Thank you for updating. I use this app daily for school and for personal videos. It is an excellent tool.


By far, favorite media player
Nujazz Connoisseur

I stopped writing reviews a few years ago, but I have to say, it's Playing Pro is the best iPad media player by far. Thank you!


Worked great for a few days...
JrSant

Worked as expected for a couple of days. Now it just crashes when I click on "Network". Still does it even after the update.


Excellent app, but currently broken.
PointyTeeth

I think this is the best app for streaming media from your PC. Unfortunately in the latest update has app-breaking bugs. There are issues with the app closing while trying to set up connections. Yesterday I could work around the issues by "bookmarking" my connection. Today I updated iOS to the latest release and I can't get the app to connect to anything. The app simply closes when you try.


The best video player in store
Mrzouz

This app has it all. It plays almost all video extensions. It has dolby audio,AC3. (One of the first and few that has obtained a license for that . It can forward and backward with gestures. It fetches subtitles from online. You can play your video/audio files from network and shared folders. It can cash them on the device for later viewing. It can change the play speed, video gamma, has audio booster. And much more. I'm very happy that I got this app. Speed control witg FW & BW and gamma control are important features for me since it is impossible to shift to the required scene or skip a few seconds with the slide control without wasting more time repeating or moving too much. I really recommend it.


Cant Play DTS, AC3, EAC3 and MLP Audio… Junk
Stejimenez

It's constantly crashing accessing a Network Share!!!! Since a couple of versions ago most of the time I get an error "Unsupported Audio Format" and it takes you to a page that basically said that they had to stop supporting a couple of the most used Audio formats. "We were forced to remove four audio codecs from It's playing: DTS, AC3, EAC3 and MLP." AC3 ??? Come on?? Most of the MKV audio and MP4 audio is encoded in AC3… DONT Buy This!!!!!