Good products, but app falls short – IPSY: Personalized Beauty Review

I enjoy the customization aspect of this product, but the app UI is problematic. Often there’s no back button once you click on product detail pages, or ways to move back to the main menu; the only way out is to completely quit the app and start over. There’s also no option to “Return to Ipsy” once you’re directed to a product’s website. (Again, left to quit the app and restart). It’s quite frustrating to use and I have considered abandoning the product altogether. It would be great to purchase the products they feature on their own app. The app seems limited to showcasing what you’ll receive each week/month in your bag and receiving them, but that’s about it. I feel like I could just use the website for this? The app really needs adjustments to be considered useable and valuable.
Review by thegentlestrength on IPSY: Personalized Beauty.