Underwhelming representation of the sport – NASCAR MOBILE Review

For being the sport’s representation, this app is so underwhelming. It is impossible to find basic information about incoming races, the stories are infrequent, short, and typically boring. There is not much to engage a causal or new fan because the app and the website are so cluttered. Step back for a second and ask “what are the first things users want to know?” And make that the home page experience. Then ask “where do user want know next?” and make sure the navigation is clean. Very few sports have such an opportunity to make a solid user experience for but new and long time fans, I do not think this app hits the mark for either. I’d be happy to give more of my perspective and some ideas I have.
Review by Jimfromlyco on NASCAR MOBILE.