Great app? The cost? Your privacy. – Life360: Find Friends & Family Review

(a) Others in your Life360 Family or other Life360 Circle: we may share your personal information, including your name, location and driving event data, with other users of our Service at your request and in accordance with your preferences. Additionally, Life360 will share your location data with third parties, including Arity, to deliver the services. Arity’s data analytics is the only way we can provide you with accurate, meaningful and personalized driver risk profiles, and real-time feedback directly through the app on your mobile device. Arity’s processing of personal data makes transportation safer for everyone. Improving road safety is ultimately about encouraging better behaviors by drivers. Arity collects personal data from you on the Life360 application, and through your mobile device which may include: Allstate Insurance, its data processing partner Arity, and family networking app Life360 announced a new data sharing partnership. When I read things like "We perform various profiling activities using personal data. Profiling is using personal data to make predictions about people, or to categorize them into particular groups." in Arity's privacy policy 1 or I try to map out the nested ways that Life360 shares data with other partners (subject to yet more privacy policies), it gives me pause. For example, Life360 shares "your personal information, including location data, with ... [unnamed] third parties for advertising or other purposes". The only way to opt out is to “Turn location services ‘off.’" which would seem to make the app useless. We may share your personal information with third parties outside the Company and its controlled subsidiaries and affiliates in some circumstances, including sharing your personal information, including your location data, with third parties for marketing purposes. We will aggregate or otherwise strip data of all personally identifying characteristics of our data and may share that anonymized and/or aggregated data with third parties. For example, we may share de-identified location data with third parties that analyze location and movement trends.
Review by Key'yah'weet on Life360: Find Friends & Family.