Decent, Buzz Word Piggy Backing – Flow Powered by Amazon Review

App works well enough in the items I've scanned so far. Direct access to trailers for scanned movies is cool. Claiming this app uses augmented reality (AR) is just jumping on a current buzzword and is disingenuous. I was drawn to the app because I was curious how product recognition and AR fit together. Overlaying any box of info over a background video preview does not make for augmented reality. Why not claim that any app is providing AR by telling consumers to hold the phone up in front of them... Boom, instant AR with a screen of info showing on the phone and everything they see beyond the phone is the reality. AR should serve a purpose beyond the marketing benefit of saying your app uses it, and this app does not use "AR" in any meaningful way.
Review by themacolyte on Flow Powered by Amazon.