Useful, but why lower case app name – what3words: Navigation & Maps Review

Why go against the way language is commonly used, and be different from 99.99999 of the other apps out there that properly capitalize their names? Please - What3Words would be perfectly great. Users don’t think lower case names are hip cool futuristic or inspiring. They don’t I promise you. They don’t like it.
Review by EdiPhone on what3words: Navigation & Maps.