Right direction, but still terrible – GNC LiveWell Review

I am happy that GNC is working on consolidating its interfaces. Unfortunately, it doesn’t matter if they are consolidated if it’s done poorly. I spent a good portion of this morning attempting to use the app to make purchases with failures every step of the way. Basic functional QA should have caught every one of the problems experienced. The end result is the same amount of time wasted as it would have taken to drive to a GNC store and make the purchases. But still never succeeded in making a purchase. It’s not a marketing secret that a highly problematic experience doesn’t increase sales or customer satisfaction. If you want to look at your point totals this app mostly works. If you want to do anything useful and want GNC products just go to a physical store.
Review by BrianWGray on GNC LiveWell.

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