Technology gap=a bad sign for the company – British Airways Review

It’s sometime hard to separate the corporations from the computing presence they project with their apps. I’ve lived and worked in Silicon Valley CA for over 30 years and there we have a consensus among our friends that it’s possible to forecast a company’s future by the quality of its Internet presence. This does not bode well for BA as this iOS app projects a backward stagnation. Unfortunately I find it frustrating to write these reviews as the people who read the feedback cannot present it to those in charge since their culture is usually the cause of the technology gap and they just can’t bridge it.
Review by ISF run on British Airways.