“ATTENTION!!” – Blinkist: Book Summaries Daily Review

Free advice from someone who took a patented premium product into a saturated market with record breaking success; HIRE A NEW MARKETING MANAGER ASAP! I can say without a shadow of a doubt that your Marketing Department is NOT hitting its target ? with any TRUE success Reasons in order 1. Credibility - Brand equity begins and ends with TRUST (judging by the response given by your customer service rep, I can already hear the crackling radio “Houston We Have a Problem” or what I’d call a Pro-blemish. Pro-blemish is when you hire someone bc they have a degree and think that makes them the “Steve Jobs” of marketing A Branding and Marketing culture is the face and voice consumers see and hear Hire a consultant or firm that is in touch with your target market, for all stakeholders I hope you do Great PRODUCT, I’d use it, but I DON’T
Review by TM7616 on Blinkist: Book Summaries Daily.