iMore – iMore Review

The recent update to the iMore has its positives but in its current state has as many drawbacks. One positive is that arguably the aesthetics has been improved. Where the old version was good looking with a white background interface one could argue the news feed was a bit packed. Here the interface is given more space with a less comprehensive listing of articles. This also can be seen as a negative by users like me where there is much less content to read now. Even when choosing the more stories button users are only given a few additional articles instead of the most current 100 articles. Organization of article type is definitely improved here with users able to select articles based on different categories such as Accessories, Toys, Vehicles and more. The bottom tabs of the interface allows readers to navigate by recent content, Buy Guides, Tips and Saved Articles. The more casual reader benefits more I think getting a better idea of all the market segments that Apple targets and not feeling as intimidated with all of the articles presented in a scroll down manner. A big plus is the ability to save articles now. This is something readers like me have been asking for. The one huge drawback for me is the loss of the last 100 presented articles. It is nice to have the option of going back to articles from the past week instead of just the past couple of days which is true for most of the categories. I would like iMore to add a feature section which are editorial takes on recent Apple Events or news. I find these to be the most interesting content from the site. The app could organize even further with a Sweepstakes section, a Daily Sales section as well as quick connection to iMore's podcasts for those who listen. While there is much to like here the app has a long way to go to match the web site.
Review by D. Hill on iMore.