User experience blues ? – Dunkin' Review

UX experts would laugh watching us fumble for our handheld computers while we try to nonchalantly use a reward and pay for our fare. Group rewards and put coupons at the end, instead of setting everything chronologically? Check. Take a few more taps to redeem a coupon? Check. Obscure text with busy photos? Check. Tap an arrow in a non-standard bottom-left location instead of swiping to go to the previous screen? Check. The only thing it has going for it is on-the-go ordering which simply angers the staff and takes longer to get the product. Let us put notes in there to the staff and that will help. Fix the scary user experience and I'll come back. Show Perks in list form instead of huge useless icons, and do it chronologically. Put perks and pay on the front/launch page. Make it EASY for us to give you money! You want our money, don't you Dunkin'? FIX THE USER EXPERIENCE!!! Get rid of the old app and/or make it non functional and I'll get my food and drink elsewhere. The new app is not worth the hassle. UPDATE: The old app is now non-functional and useless. I'm going elsewhere. There is this green-and-white circular logo store just a few buildings down that also has a new app, but I'd rather use that app than this one. It's much easier to use.
Review by Johnmehr on Dunkin'.

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