Promising concept, weak execution – Entrain Review

Found this app from a link in the NYTimes (via the LA Times). With a shout out from major newspapers, I expected at least a semi-professional app. But, the design and user experience are both lacking (rule of thumb: if it's not a seafood menu, don't use the Lobster typeface). Worst of all, the actual content of the app, its suggestion for me to adjust to an upcoming trip, was comically unrealistic. Yes, let me start turning the lights on in the middle of the night 4 days prior to my flight, like that won't be equally (if not more) disruptive than jet lag itself?
Review by theevolvedmonkey on Entrain.