$3.99 for 7 days? – Ride with GPS: Bike Navigation Review

The pricing structure is weird. Why a 7 day period instead of a monthly or discounted annual rate? If I invest the time to document my various rides, why wouldn't I want to continue using the paid in app features? I'm just not seeing the value at $207.48 per year.
Review by bpedler on Ride with GPS: Bike Navigation.