NuART x PAC

The NO AD mobile digital exhibition space began in New York City as a way to propose new strategies for art consumption as well as challenge the use of our public space for commercial messaging. NO AD works by using your mobile device and augmented reality technology to recognize outdoor advertising and overlay digital artwork in place of the advertisement on your phone or tablet. In NYC, the NO AD exhibition space took advantage of the vast number of subway advertisements in the NY transit system, turning every subway station into a mobile gallery. In Norway, the NO AD exhibition space uses a dedicated billboard generously provided by NuART. In order to reveal the exhibition, simply start NO AD and while standing directly in front of the billboard in Norway, point your device at the advertisement.