Keep Sports -Shein capcut wish
| Category | Price | Seller | Device |
|---|---|---|---|
| Shopping | Free | Jelenew Incorporated | iPhone, iPad, iPod |
Since its official establishment in the United States in 2021, Jelenew has always insisted on conveying the brand's "Born to be different" brand concept and values through the outdoor sports lifestyle such as country cycling, exploring the true innate strength, and pursuing the unrivaled way of life.
Jelenew takes "born for women" as its core purpose is to design and develop sportswear. And it devotes itself to providing women with cycling clothing that is perfectly integrated "functionalism, comfort and tridimensional structural aesthetics" and focuses on explicitly solving a series of cycling clothing problems for women.
The company's products are competition series for professional cyclists, comfortable series for cycling enthusiasts, and haute couture series that demonstrate riding style and aristocratic style through fashionable 3D tailoring technology.
1. BORN FOR WOMEN IS OUR UNWAVERING PRODUCT PROMISE
In pervious industry and consumer research, we’ve found that cycling shorts for women on the market is based on the design of men’s cycling shorts with a slight adjustment to the size, especially the cycling shorts chamois. Therefore, the chamois cannot satisfy women’s needs of structural matching and comfort. Moreover, the visual bulge of these cycling shorts makes women very embarrassed when cycling. To solve this problem,we specifically design the cycling shorts for women to let them truly enjoy cycling and enjoy outdoors.
2. TO ELABORATELY DESIGN EVERY CYCLING CLOTHING WITH “DRAPING TECHNOLOGY ” OF HAUTE COUTURE
The creative director of Jelenew, Di Liu, who worked in Chanel as the designer of HAUTE COUTURE and clothing pattern and also as the editor-in-chief of French fashion and culture magazine “ARET ET MODE”. He has in-depth knowledge of the aesthetics of tridimensional structure and will lead Jelenew to create a precedent of sports brand in HAUTE COUTURE way.
