Brandefy: Affordable Beauty

Brandefy compares value brand beauty products to prestige brand products to help savvy shoppers outsmart marketers. We find dupes to save you money. We compare ingredients and have real people try supposed dupes side-by-side. No paid reviews aloud!

Category	Price	Seller	Device
Shopping	Free	Brandefy, Inc.	iPhone, iPad, iPod

To all those who have wondered why some products cost $25, while similar looking ones are $4; we’re here to be your beauty detective. We’re basically the makeup FBI! Sometimes, that expensive product is only pricey because tons of marketing dollars have been poured into it. We want you to pay for a quality product, not marketing spend.

We’ve compared everything from cult favorite mascaras to poppin’ lip colors! We’ll tell you what brands are cruelty-free and what our beauty besties thought of a dupe.

With the Brandefy app, you can:

Search for the products you love to find dupes
Find dupes for cult favorites without the cult favorite prices
Browse ahead of time and save items to your favorites list - to get later
Agree or disagree with dupe comparisons by commenting directly in the app, to help thousands of shoppers make a better decision.
Can’t find what you’re looking for? Request a comparison and we’ll add it to our Review Queue.

We are a startup out of Virginia, and we’re determined to create transparency in the beauty industry. Since launching our platform, we have helped consumers save money and choose products based on what matters to them. More makeup, less markup!

Reviews

Love this app!
mariorox

Love that I can search the high end product that I’m looking for a lower cost dupe for and find great information and suggestions. They also have an option for you to request a review on products that aren’t listed. Love!!

The best app ever
LaMasBella79

I’m so greatful to stubble across this app it has help me in so many ways when searching for makeup products.

Really fun!
Kellyontime

This is a great app! Whenever I’m looking to restock my expensive brand makeup I always check this app to see if there is a good replacement. I’ve been at target several times with 2 or 3 women surrounding me while we search the app for dupes ?

Saving money!
JamieLeeReed

I’m so glad to have found this app. Its so easy to read real reviews comparing my favorite prestige brands to lower priced alternatives.

Super useful!
xilentkiller

Great way to find affordable dupes to big-name cosmetics, especially for vegan and cruelty free options! Great app for us conscious buyers.

Love Brandefy!
angiemc23

And so does my wallet! I’m obsessed with this app!

MUST HAVE APP FOR MAKEUP LOVERS
jenniferwheeler8

The best just got better!! Great update for an already incredible app! I never buy makeup or skincare products from Sephora, Ulta, or Target without checking this app first! It has saved me so much money/wasted products. My favorite part is discovering dupes for my long time favorite products!! If you love makeup and saving money, you have to give this app a try!